Adidas FIFA World Cup 26 Moments, Beyond the Pitch Dates

During the FIFA World Cup 26™, adidas is partnering with The Whitaker Group to activate the city through its new A Ma Maniere location, serving as the official adidas Home of Soccer Atlanta.

The space brings together product, sport, and culture throughout the month‑long residency.​ A retail takeover will showcase elevated in-line product, statement pieces, and exclusive partner collections, making the space the central home for adidas FIFA World Cup product.

Location: A Ma Maniere Atlanta, 479 Edgewood Ave SE
Dates: June 16 - July 16