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Browse upcoming eventsWelcome to ATL Experience
“More than a Market. It’s Atlanta’s Moment. ”
The Welcome To ATL Experience is the official small business activation for Atlanta during the 2026 World Cup — in partnership with Showcase Atlanta. We're bringing the best of this city front and center for a global audience.
Two VIP lounges at the heart of the activation. The Taste of ATL VIP Lounge — Atlanta's best local food and drink businesses in one air-conditioned room at CNN Center. The Speakeasy — the full World Cup watch party with big screens and a full bar atop Wild Leap at Steele Bridge. Single-day and 2-day match block passes available.
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