
“More than a Market. It’s Atlanta’s Moment. ”
The Welcome To ATL Experience is the official small business activation for Atlanta during the 2026 World Cup — in partnership with Showcase Atlanta. We're bringing the best of this city front and center for a global audience.
Two VIP lounges at the heart of the activation. The Taste of ATL VIP Lounge — Atlanta's best local food and drink businesses in one air-conditioned room at CNN Center. The Speakeasy — the full World Cup watch party with big screens and a full bar atop Wild Leap at Steele Bridge. Single-day and 2-day match block passes available.


More Images Coming Soon

More Images Coming Soon

More Images Coming Soon

More Images Coming Soon
Get the best Atlanta events, things to do, and neighborhood news delivered weekly.