A 45-unit build-to-rent townhome project just locked in financing and is officially moving to vertical construction east of Atlanta. The project is called REV3 at East Hollywood, and it's the latest bet that renters want suburban-style space with a MARTA card in their pocket.
Here's the setup. Trilogy Investment Company, based in Alpharetta, just closed a construction loan with Genesis Capital to build the townhomes as a single rental community at 3686 Redan Road in unincorporated Decatur, near downtown Avondale Estates and the I-285 loop. Three MARTA stations sit within reach, plus job centers and the kind of growing, historic downtown districts that make eastside living feel like the move right now.
Wait, build-to-rent townhomes? What does that actually mean?
Fair question, and one I keep getting from neighbors who hear "townhome project" and assume for-sale units. Build-to-rent, or BTR, means the entire community is constructed specifically to be leased, not sold off door by door. Think of it as the townhome version of an apartment complex. One owner, one management company, professionally maintained, and you sign a lease instead of a mortgage.
The eastside is already absorbing serious rental demand. Halo, the large apartment community in the Decatur-Avondale area, has been doing brisk business for exactly the reasons REV3 is betting on. REV3 just brings that demand into a townhome footprint instead of a mid-rise.
Here's what you actually get in the unit
Three bedrooms, two and a half bathrooms, around 1,236 square feet, with a one-car garage. Interiors will feature smart home tech, open layouts, luxury vinyl plank flooring, and stainless steel appliances. Rents are expected to start around $2,700 a month when leasing opens in the fourth quarter of 2026.
Communal amenities include walking trails around a pond, a pocket park, and a dog park. Simple offerings, but exactly what people moving from a starter apartment to a townhome are actually looking for.
Why three MARTA stations matter more than the unit count
Forty-five units is a modest number. The transit pitch is the real story. Sitting within proximity of three rail stations, including Kensington and Indian Creek, is a rare flex for any new residential project in metro Atlanta, and it's the entire reason this site pencils for a developer. If you've ever tried to commute from the suburbs without a car, you already know what a difference a walkable station makes.
What about the neighborhood texture around it?
The Redan Road corridor sits between downtown Avondale Estates and Stone Mountain, with downtown Decatur shopping and dining a short drive west. It's not a destination corridor yet, but with this much transit and this much existing rental demand nearby, it doesn't need to be. People moving here are looking for square footage and a commute that works, and the surrounding district fills in the rest.
This project alone won't rewrite a school zone or transform the corridor overnight, but it's another data point in a much louder story about where renters and developers think the eastside is headed. And that direction is up.
Who's behind it
Trilogy Investment Company has been stacking BTR deals across the Southeast, including projects in Powder Springs, downtown Alpharetta, and on the Savannah coast. Pinnacle Partners, an opportunity zone fund manager focused on Sun Belt markets, is partnering with them on the Decatur project. Genesis Capital is the construction lender carrying the project from financing into vertical build. That's the boring sentence that actually matters, because financing closing is the difference between a press release and a crane.
$2,700 a month for a 1,236-square-foot townhome on Redan Road is an ambitious number, and how quickly these lease will tell us a lot about where the eastside actually sits in the market right now. But the bet itself is the real signal. Developers don't close construction loans on 45 units in a corridor they think is flat. Trilogy and Pinnacle are pricing this like the eastside is about to turn, and they're putting real money behind that read. Even if the rent has to come down later, the fact that developers were willing to build here at all tells you where they think Decatur is headed.
