Remember The Row 900? The 16-home Peoplestown project we've been watching is no longer a rendering. Construction officially started on phase one, and the first four homes are now rising around the 900 block of Hank Aaron Drive, which is exactly where the project gets its name. One home already went under contract before a shovel ever hit the dirt.
WilliamMarkDesigns is handling both design and build, with architecture by Goodman Design Co. and Bobbie Spiller of Keller Knapp Realty brokering. If the builder's name sounds familiar, it should. Their marketing director, Natasha Rae, describes them as a tiny team going up against the D.R. Hortons and Ashton Woods of intown Atlanta, with the founders hands-on from design through final walkthrough.
Why the location is doing a lot of heavy lifting here
The Row 900 sits directly on MARTA's Rapid A-Line, between the Ormond Street and Peoplestown stops. This is MARTA's first new transit line in more than two decades and metro Atlanta's first bus rapid transit route, period, and phase one began running in April. All 14 stations on the Beltline-to-downtown loop are scheduled to open this fall. Four blocks south sits the Beltline's Southside Trail, which opened this month ahead of the World Cup, along with the new Terminal South district. A half-dozen blocks north, you've got Center Parc Stadium and Summerhill's Georgia Avenue restaurant row. And a 5-acre flood-solving city park is taking shape a few blocks east.
We've heard "transit-oriented" thrown around this city for a decade, and half the time it means the project is vaguely near a bus stop. This one is different because the infrastructure showed up first. These homes aren't near transit in the aspirational sense. They're on it.
What are the homes going for?
Prices start at $615K, and that's the number most of you will fixate on, fair enough. Here's what it buys: half of a duplex with three bedrooms, two and a half baths, 1,443 square feet, and attached carport parking. Prices climb to $800K for the largest floorplan, four bedrooms and three and a half baths in 2,002 square feet. Three floorplans total, and some homes carry the option to add an accessory dwelling unit or guesthouse, which is the sleeper feature here. An ADU means rental income helping cover the mortgage, or space for a parent, on the same lot.
Context matters on the price too. WilliamMarkDesigns typically delivers homes north of $1 million in other intown neighborhoods, so this is them deliberately building down-market from their usual product. Not cheap, but for new construction on a brand-new BRT line with Beltline trail access, not shocking either.
Small builder, big statement
Here's what I think is important. This isn't a national developer parachuting in with a 400-unit tower. It's 16 homes from a local shop, filling in gaps without flattening the block-level feel of Peoplestown. For more of the same underlying trend at different price points, we covered The Wren at 640 bringing 187 affordable units to Old Fourth Ward and The Lux at JELB adding 15 rooftop townhomes in Vine City. Different neighborhoods, same shift: Atlanta is finally building homes on top of the transit it already has.
Is 16 homes going to solve the housing crunch? Absolutely not. But it's a proof of concept for what could get replicated all along the A-Line if it works.
The Row 900 is the kind of project Atlanta needs more of, not fewer. Small-scale, transit-first, ADU-ready, and built by a local team that understands the block it's building on. At $615K it's not solving affordability, and I won't pretend it is. But it's the right shape of development on the right piece of land, and if this model catches on along the rest of the A-Line, we'll look back at 2026 as the year Atlanta finally started building like a city with real transit. This is the blueprint. More of this.
