Virgin Hotels Is Coming to Downtown Atlanta in 2027

About This Video

In this video, I break down what it means for downtown Atlanta that Virgin Hotels just signed on to Centennial Yards, and why this one feels different from every other hotel announcement we have seen. This is their first Georgia location, 261 rooms, three restaurants, and a rooftop pool with 10 private cabanas, all opening in 2027 inside a development that already topped out in late 2025. Virgin Hotels is selective about where they go, and the fact that they chose The Gulch tells you something real about the momentum building between State Farm Arena and Mercedes-Benz Stadium. For the full story, read the blog: Virgin Hotels Is Coming to Centennial Yards in 2027

Who Is Building Centennial Yards in Atlanta?

Centennial Yards is led by Los Angeles-based CIM Group in partnership with Boston-based The Drew Co. and the City of Atlanta. The $5 billion, 50-acre development includes a 304-unit apartment complex, two hotels, 95,000 square feet of retail, and a Cosm entertainment venue all targeted for completion around the 2026 FIFA World Cup. Virgin Hotels Atlanta will be the first hotel to open inside the district, in 2027.

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Resources

• Atlanta Commercial Real Estate News and Trends
• Virgin Hotels Is Coming to Centennial Yards in 2027
• Westminster/Milmar Neighborhood