One Family At A Time. That's The Whole Strategy In South DeKalb.
ShortVideoBusiness
One Family At A Time. That's The Whole Strategy In South DeKalb.
Pride Road at Decide DeKalb’s South DeKalb Incubator
September 18, 2026 · Mellanda Reese
About This Short
What does a business need after it gets off the ground?
At Decide DeKalb’s South DeKalb Pop-Up Business Incubator, we met Solomon Cormier of Pride Road, a family and veteran-owned hibiscus business based in Lithonia. Solomon came looking for guidance on investment, certifications, licensing, and how to scale.
He also has a goal beyond Pride Road’s growth: to return one day and help other local entrepreneurs navigate what he has learned.
The incubator brought business owners and resources together at New Life Community Alliance. What kind of support would help your business take its next step?
Produced in partnership with Decide DeKalb Development Authority.
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